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March 24, 2015

The Rollercoaster of Brand Marketing: How to Learn from (Our) Successes and Pitfalls in Launching New Brands

Do you launch a new brand from the top down or the bottom up? Is every tactic and strategy a winner? Is your brand strategy still successful years later? Both the Ohio History Connection and the Smithsonian Institution have recently embarked on name changes or brand refreshes. At the 2015 Smithsonian Affiliations National Conference, colleagues from each organization will tackle what can be learned from launching new brand strategies.

A sample ad from the Smithsonian "Seriously Amazing" campaign in 2012.

A sample ad from the Smithsonian “Seriously Amazing” campaign in 2012.

Erika Ferrin is the Brand Marketing Manager at the Smithsonian Institution. The Smithsonian launched a new branding campaign in 2012 with the new tagline “Seriously Amazing,” a way to broaden people’s understanding of what the Smithsonian is and does. But what has happened in the past three years? Erika will give an overview of what has happened, for better or for worse, since the Smithsonian decided to update its brand.

Jamison Pack is the Chief Marketing Officer at Ohio History Connection, a Smithsonian Affiliate in Columbus, Ohio. Last spring, Ohio Historical Society changed its name to Ohio History Connection to make history more accessible. The name change came after two years of research which showed that respondents saw the organization as inaccessible and antiquated. Jamison will discuss making the case for the Ohio History Connection’s name change and the cultural shifts within an organization involved in selling the value of marketing your brand.

Ohio-HIstory-Connection

Both panelists will show some examples of their best ideas that all Affiliates can take away, some things that didn’t go according to plan, and biggest challenges at each organization. Finally, Erika will open discussion for how Affiliates can be part of the Smithsonian brand campaign in their own communities and how the Smithsonian can learn from Affiliate methods.

Join them on Wednesday, June 17 at 2:00 p.m.

Are you registered for the 2015 Affiliations National Conference, June 15-17?!

See the full agenda.

Book your hotel room at the Residence Inn-DC/Capitol

The Smithsonian Affiliations National Conference is for current Affiliates only. If you are interested in becoming an Affiliate, or have an application in progress and would like to attend the Conference, please contact us for more information. If you have questions or comments related to the Affiliations National Conference, please contact Elizabeth Bugbee.

March 23, 2015

kudos affiliates! for April 2015

Congrats to these Affiliates on their recent accomplishments.

FUNDING

The National Archives awarded $2,186,024 in grants to assist in numerous history projects across the country including the following Affiliates:nhprc_logo-th

Ohio History Connection (Columbus, OH)  Amount-$23,361
To support the state historical records advisory board and its electronic records training, History Day, and statewide regrant programs.

San Diego Air and Space Museum (San Diego, CA)  Amount-$99,000
To support a project to process approximately 165,000 images from the Convair/General Dynamics collection of the Atlas rocket program from its inception in the 1950s through the mid-1980s. Approximately 50,000 images will be digitized and available online.

History Colorado (Denver, CO)  Amount-$48,044
To support a two-year project to arrange and describe four large photograph collections documenting the development of modern Colorado and the American West in the mid-20th century. The museum will also digitize and post online 800 photographs that staff will select for their research value and potential research use.

The PPG Industries Foundation announced the donation of $10,000 to the Frontiers of Flight Museum (Dallas, TX) to support a Young Women’s STEM Leadership Initiative, a new science, technology, engineering and math (STEM) education program for 6th- through 12th-grade students from two public all-girls schools in the Dallas/Fort Worth area. Through the new initiative, more than 600 students will participate in guided tours of the Frontiers of Flight Museum;  and includes paid internship opportunities for 10 upper-class students to assist teachers with spring break camp and 16 internships and 10 scholarships for the museum’s Flight School Summer Camp.


ACHIEVEMENTS AND RECOGNITION

George Guastello will receive the Nonprofit Connect nonprofit professional award for his work as president and chief executive of Union Station Kansas City (Kansas City, MO), which has stabilized funding, programming and occupants during his tenure.

Chabot Space & Science Center (Oakland, CA) and the Patricia and Phillip Frost Museum of Science (Miami, FL) have been named finalists for the National Medal for Museum and Library Service, the nation’s highest honor given to museums and libraries by the Institute of Museum and Library Services in recognition of exceptional service to the community and for making a difference in the lives of individuals, families, and communities.

 

WELCOME NEW AFFILIATE COLLEAGUES

Cayetana S. Gómez, new President and CEO of the Mexican Museum in San Francisco.

Cayetana S. Gómez, new President and CEO of the Mexican Museum in San FrancisLEADERSHIP CHANGES

The Mexican Museum (San Francisco, CA) announced that Cayetana S. Gómez has been hired as President and Chief Executive Officer (CEO).

coming up in Affiliateland in April 2015

Spring is here in Affiliateland!

PENNSYLVANIA
The National Museum of American Jewish History (NMAJH) will open the Richard Avedon: Family Affairs exhibition featuring reproductions of the photographer’s work from Smithsonian collections, 4.1 . The National Museum of American History will collaborate with NMAJH to host a Let’s Do History workshop for teachers in Philadelphia, 4.7.

The African American Museum in Philadelphia will co-sponsor the Emancipation 2015 Symposium, featuring a keynote by Nancy Bercaw, curator at the National Museum of African American History and Culture, in Philadelphia, 4.25.

WeCanDoItThe Heinz History Center will open You Can Do It! World War II exhibition, featuring six artifact loans from the National Museum of American History and the National Air and Space Museum, in Pittsburgh, 4.25.

VIRGINIA
The Smithsonian Associates lead a tour on “Politics and Society in Civil War-era Richmond” featuring the American Civil War Center in Richmond, 4.4.

VERMONT
The Sullivan Museum and History Center will feature a lecture by Tom Crouch, senior curator at the National Air and Space Museum on Lincoln’s military aeronautics in the Civil War in Northfield, 4.8.

NEBRASKA
The Durham Museum will host National Portrait Gallery curator Amy Henderson for a lecture on “Katharine Hepburn: Master of Her Own Image,” in Omaha, 4.9.

COLORADO
History Colorado will feature a lecture by National Air and Space Museum curator Mike Neufeld on Apollo 8 as a complement to the 1968 exhibition in Denver, 4.21.

TENNESSEE
The Museum Center at 5ive Points will open SITES IndiVisible: African-Native American Lives in the Americas in Cleveland, 4.24.

national_youth_summit_0NATIONWIDE
The National Museum of American History will host a National Youth Summit: War on Poverty program in collaboration with several Affiliates: the Arab American National Museum (Dearborn, MI); HistoryMiami (Miami, FL); Museum of History and Industry (Seattle, WA); National Underground Railroad Freedom Center (Cincinnati, OH); and Oklahoma History Center (Oklahoma City, OK), 4.28.

GEORGIA
Will you be at the American Alliance of Museums Annual Meeting? So will we! Say hi to Affiliations’ national outreach managers Laura Hansen and Caroline Mah in Atlanta, 4.29.

February 25, 2015

Brand New Exhibitions from SITES

Special thanks to our friends at SITES for this update.

SITES has been busy planning several new exhibits to meet the needs of our diverse host venues. Whether you are looking for a unique and affordable photography exhibit or an epic blockbuster, we’ve got the show for you. Here’s what’s new:

Apart_BikeV2_7x9Things Come Apart
Through extraordinary photographs, disassembled objects and fascinating videos, Things Come Apart reveals the inner workings of common, everyday possessions.  Images of dozens of objects explore how things are made and how technology has evolved over time.  For example, the exhibition juxtaposes the components of a record player, Walkman, and an iPod.  As a visual investigation of design and engineering, Things Come Apart celebrates classic examples of industrial design, technological innovation and more recent ideas about re-use.  The exhibition explores STEAM (science, technology, engineering, art and math) concepts and provides an ideal environment for hands-on investigation.

Contents:  ~40 framed photographs, 4 disassembled objects, video content, and educational component
Fee:  $9,900 per 12-week slot plus outgoing shipping
Size:  200-250 running feet
Security:  Moderate

Tour begins: fall 2016

Contact:  Ed Liskey, liskeye@si.edu, 202.633.3142SWcostumeSITES

Rebel, Jedi, Princess, Queen: Star Warsand the Power of Costume
Presenting 60 of the finest hand-crafted costumes from the first six blockbuster Star Wars films, the exhibition uncovers the challenges, the intricate processes and the remarkable artistry of George Lucas, the concept artists and costume designers. Featured costumes include the robes of Jedi masters Obi-Wan Kenobi and Luke Skywalker; the yak hair and mohair costume of the Wookiee Chewbacca; the elaborately detailed gowns of Queen Amidala, and many more of your favorite Star Wars characters. Learn more about Rebel, Jedi, Princess, Queen  here.

NARA-cars Searching for the Seventies: The DOCUMERICA Photography Project
Modeled after the Farm Security Administration’s photography project of the 1930s and 40s, DOCUMERICA was launched in 1971 by the newly established U.S. Environmental Protection Agency to document the environmental troubles and triumphs across the country.  What emerged was a moving and textured portrait of America in a rapidly changing society. Includes  90 framed, color photographs and a video. Learn more about Searching for the Seventies here.

Patios, Pools, & the Invention of the American Backyard
From the beauty of postwar garden design to the history of the rise of the suburbs and the environmental movement, Patios & Pools is a groovy look back at how the mid-century backyard became an extension of the house: a “room” designed for relaxing, recreation, cooking, and entertaining. Featuring period photographs, retro advertisements, pop culture references, and influential landscape designs. Learn more Patios & Pools  here.5-farnham2

Looking to fill an opening in your calendar? These exhibitions are available for immediate booking:

IndiVisible: African-Native American Lives in the Americas
Available: 7/25/15-10/4/15 (reduced fee:  $2,000) and 10/24/15-1/3/16

The Evolving Universe
Available: 10/3/15-1/31/16 and 2/20/16 to 5/15/16

Patios, Pools, & the Invention of the American Backyard
Available: 12/19/15-2/28/16

I Want the Wide American Earth: An Asian Pacific American Story
Available: 12/19/15 – 2/28/16 and 3/19/16 – 5/29/16

Contact us at sites_schedule@si.edu or 202-633-3140.

February 24, 2015

kudos Affiliates! for March 2015

Congrats to these Affiliates on their recent accomplishments.

FUNDING
The Army Heritage Center Foundation recently received two grants from The Donald B. & Dorothy L. Stabler Foundation and the G.B. Stuart Charitable Foundation to support the expansion of the Visitor Center at the U.S. Army Heritage and Education Center (Carlisle, PA.)  The grants are in addition to a $2 million Economic Growth Initiative Grant awarded to the Foundation by the State commonwealth earlier this year.

The iconic helium balloon that has flown high in the central Indiana sky since 2009 has a new sponsor. Reynolds Farm Equipment is now the presenting sponsor of the 1859 Balloon Voyage experience at Conner Prairie, an interactive history park (Fishers, IN).  Through 2019, the company will provide up to $375,000 to support the balloon and its new exhibit space.

The Arvin Gottlieb Charitable Foundation will donate $250,000 toward building a “space portal” that will connect Science City, the Gottlieb Planetarium and the Regnier Extreme Screen Theatre at Union Station (Kansas City, MO).   The portal will be designed to resemble a futuristic space station.  The project is part of a planned $10 million renovation.

A $1 million donation will enable the Fort Worth Museum of Science and History  (Ft. Worth, TX) to focus on new technology for its digital learning programs. Museum officials said they hope to raise another $1 million to match the donation from the Kleinheinz Family Foundation.  The money will go toward upgrading technology for the institution’s science, math and language literacy programs, which run from pre-kindergarten through grade 12, along with its public programs for families and adults.

Mystic Seaport (Mystic, CT) announces a gift of $1 million from the Thompson Family Foundation honoring the late Wade Thompson, a Museum trustee for 27 years. This gift will be directed to a new 14,000 square-foot exhibition building to include a state-of-the-art, 5,000 square-foot exhibit hall. This will be the largest among Mystic Seaport’s seven galleries and will provide the caliber of conditions required to curate not only exhibits from the Museum’s collection, but also permit the borrowing of outstanding art and artifacts from other museums around the world.

Flushing Town Hall (Flushing, NY) has met its campaign goal of raising $35,000 to match equal funding from an anonymous donor, ahead of its February 28 deadline.   The “35” in the campaign goal represents this year’s 35th anniversary of the Flushing Council on Culture and the Arts, a member of New York City’s 33-member Cultural Institutions Group.

ACHIEVEMENTS & RECOGNITION
Tellus Science Museum (Cartersville, GA) was recognized with awards during the recent Georgia Association of Museums and Galleries annual conference.  Tellus was honored with three distinguished awards:

  • The Moon Rock display received a Best Museum Exhibition award. The exhibit combines Apollo artifacts from the Smithsonian National Air and Space Museum with an impressive lunar sample from NASA.
  • Tellus volunteer Bob Gossman was recognized as Museum Volunteer of the Year for his outstanding contribution to Tellus. Working full-time in a career that takes him all over the world, Gossman has still volunteered more than 1500 hours in less than 6 years.
  • Tellus was also voted Best Kid-friendly Museum by readers of Atlanta Magazine for 2014.

LEADERSHIP
Julie Johnson recently started her tenure as President of the International Museum of Art and Science (McAllen, TX).  Julie came from leadership positions at the Michigan Science Center and Detroit Children’s Museum.

January 7, 2015

coming up in Affiliateland in winter 2015

A roundup of events throughout the Affiliate network from December 2014 – February 2015.

U.S. mail box, plated with 24-karat gold and studded with 137 sapphires, 100 rubies, 25 diamonds, and 10 emeralds, on view at the Tellus Science Museum.

U.S. mail box, plated with 24-karat gold and studded with 137 sapphires, 100 rubies, 25 diamonds, and 10 emeralds, on view at the Tellus Science Museum.

GEORGIA
The Tellus Science Museum opened Jeweled Objects of Desire with 47 objects on loan from the National Museum of Natural History in Cartersville, 12.6.14

WASHINGTON
The Museum of Flight opened SITES’ Suited for Space in Seattle, 12.13.14.

National Museum of the American Indian curator Cecile Ganteaume will present a keynote talk at a three-day program on American Indian basketry, hosted by the Northwest Museum of Arts and Culture in Spokane, 2.26.15.

SOUTH DAKOTA
The South Dakota State Historical Society presented Native Sports with Olympic Gold Medalist Billy Mills – a rebroadcast of an online seminar by the National Museum of the American Indian on Native Olympians, and a discussion with a South Dakotan Olympic athlete in Pierre, 12.14.14

MARYLAND
National Air and Space Museum curator Andrew Johnston served on a jury panel for an upcoming exhibition on the cosmos at the Annmarie Sculpture Garden and Art Center in Solomons, 12.16.14.

The Reginald F. Lewis Museum for Maryland African American History and Culture will host a screening of the Smithsonian Channel’s new documentary The Legend of Leadbelly with a talk by Smithsonian Folkways Recordings producer Jeff Place in Baltimore, 2.5.15.

NEW YORK
The Museum of American Finance presented Smithsonian Board of Regents member David Rubenstein with the Whitehead Award for Distinguished Public Service and Financial Leadership at its annual gala in Manhattan, 1.13.15.

The Smithsonian National Board enjoyed a private tour of the Museum of American Finance, as well as a performance by a jazz ensemble organized by the National Jazz Museum in Harlem in Manhattan, 1.22.15.

Former Supreme Court Justice Sandra Day O'Connor will talk about Women of the West at the Heard Museum in Phoenix.

Former Supreme Court Justice Sandra Day O’Connor will talk about Women of the West at the Heard Museum in Phoenix.

ARIZONA
The Heard Museum  opened Beautiful Games: American Indians in Sports including two paintings on loan from the American Art Museum, 12.18.14.  The Heard Museum also hosted a public program entitled What It Means to be American: The Women of the West, co-created by the National Museum of American History, 1.14.15.  Kevin Gover, director of the National Museum of the American Indian, will deliver a keynote lecture as part of the Indigenous Stereotypes in Sports symposium at the Heard Museum in Phoenix, 1.30.15.

NORTH CAROLINA
The Schiele Museum of Natural History opens The Solar System: A Journey of Exploration exhibition featuring object loans from the National Air and Space Museum in Gastonia, 1.17.15

CALIFORNIA
The Riverside Metropolitan Museum opened SITES’ I Want the Wide American Earth in Riverside, 12.20.14.

The Sonoma County Museum will open SITES’ Indivisible: African-Native American Lives in the Americas exhibition in Santa Rosa, 1.24.15.

The Sam and Alfreda Maloof Foundation for Arts and Crafts will announce their Smithsonian affiliation with a lecture by Nora Atkinson of the American Art Museum in Alta Loma, 1.24.15.

FLORIDA
The Mennello Museum of American Art will open the Real Lives: Observations and Reflections by Dale Kenington exhibition which includes one painting on loan from the American Art Museum in Orlando, 1.23.15.

INDIANA
Conner Prairie will host a lecture by National Air and Space Museum curator Tom Crouch on ballooning in the antebellum Midwest in Fishers, 1.28.15.

ALABAMA
Smithsonian Undersecretary for History, Art and Culture Richard Kurin will give a public lecture on his book The Smithsonian’s History of America in 101 Objects at the U.S. Space and Rocket Center in Huntsville, 1.29.15.

UCAR in Boulder, Colorado.

UCAR in Boulder, Colorado.

COLORADO
The Telluride Historical Museum will host a film screening and viewing of student projects in relation to their Places of Invention project with the Lemelson Center for the Study of Invention and Innovation, in Telluride, 1.13.15.

The University Corporation for Atmospheric Research will announce its Smithsonian affiliation with comments from Affiliations program director Harold Closter in Boulder, 1.29.15.

History Colorado will open the exhibition 1968: The Year that Rocked America with loans from the National Air and Space Museum and the National Museum of American History.  The Museum will open a complementary exhibition, El Movimiento, to include comments from Eduardo Díaz, director of the Smithsonian Latino Center, in Denver, 2.6-7.15.
The Museum will also host a screening of the Smithsonian Channel’s new documentary The Legend of Leadbelly with a talk by Smithsonian Folkways Recordings producer Jeff Place in Denver, 2.19.15.

PENNSYLVANIA
The African American Museum in Philadelphia will host a screening of the Smithsonian Channel’s new documentary The Legend of Leadbelly with a talk by Smithsonian Folkways Recordings producer Jeff Place in Philadelphia, 2.12.15.

The Heinz History Center will also host The Legend of Leadbelly screening in Pittsburgh, 2.18.15.

One of Chuck Jones' drawings, soon to be on view in Fort Worth.

One of Chuck Jones’ drawings, soon to be on view in San Antonio.

TEXAS
The Forth Worth Museum of Science and History  opens SITES’ What’s Up Doc? The Animation of Chuck Jones exhibition in Fort Worth, 2.14.15.

The Institute of Texan Cultures opens the Sikhs: Legacy of the Punjab exhibition organized by the Smithsonian, in San Antonio, 2.21.15.

NEW MEXICO
The Las Cruces Museum System will host the outreach and professional development program Let’s Do History in collaboration with the National Museum of American History, in Las Cruces, 2.19-20.15.

January 6, 2015

Affiliates in the news!

Congrats to these Affiliates making news!  Each month we highlight Affiliate-Smithsonian and Affiliate-Affiliate collaborations making headlines.  This is a compilation of clippings from mid-November until early-January. If you have a clipping highlighting a collaboration with the Smithsonian or with a fellow Affiliate you’d like to have considered for the Affiliate blog, please contact Elizabeth Bugbee.

Henry Woodward tries his hand at "Snap Circuits" Photo by Jim Levulis WAMC

Henry Woodward tries his hand at “Snap Circuits” Photo by Jim Levulis WAMC

Berkshire Museum (Pittsfield, Massachusetts) RADIO SPOT
An Educational “Spark” At Berkshire Museum
“Hands-on engagement is a really great way to foster creativity and innovative thinking,” says Maria Mingalone, the director of interpretation at the Berkshire Museum. “So that’s really the aim and the goal of our Spark!Lab.” Developed at the Smithsonian Institution, the program features 10 hands-on laboratories for kids 5 or younger…but if you’re older, they’ll let you in.

Springfield Art Museum (Springfield, Ohio)
Springfield Art Museum shows student artists’ work
We were thrilled to take advantage of this exciting educational opportunity and to show that our Smithsonian affiliation is a tremendous boon, not only for the Springfield Museum of Art but for the Springfield community as a whole,” Housh said.

Tellus Science Museum (Cartersville, Georgia)
Tellus Museum adds space artifacts, new exhibits in 2014
Tellus also received for display from the Smithsonian Air and Space Museum a real lunar module engine which was test fired by the space agency in Mississippi in 1972. The lunar module was used to taxi two astronauts to the Moon’s surface and back from the command ship soaring in lunar orbit.

In Tellus exhibit, it don’t mean a thing if it ain’t got that bling
But the idea behind it — and the other 46 pieces in the touring exhibit drawn from the Smithsonian National Museum of Natural History’s collection — was to show how simple materials can be transformed into remarkable treasures with artistic skill and ingenuity (oh, and bling — can’t forget the bling).

Tellus presents ‘Jeweled Objects of Desire’ exhibit
“Sidney Mobell honored the life of his wonderful wife Ronni Grant Mobell with the donation of 19 of his famous jeweled art creations to the Smithsonian. Since that time in addition to the installation of a Mobell jeweled art collection display at the National Museum of Natural History in Washington D.C., Mr. Mobell’s exhibit has traveled to Smithsonian affiliate museums in Florida, [Louisiana and] Kentucky.

San Francisco jewelry artist Sidney Mobell created this U.S. mail box, plated with 24-karat gold and studded with 137 sapphires weighing 48.20 carats, 100 rubies weighing 24.50 carats, 25 diamonds weighing 2.25 carats, and 10 emeralds weighing 1.75 carats. It’s on view in the exhibit “Jeweled Objects of Desire” at Cartersville’s Tellus Science Museum.

San Francisco jewelry artist Sidney Mobell created this U.S. mail box, plated with 24-karat gold and studded with 137 sapphires weighing 48.20 carats, 100 rubies weighing 24.50 carats, 25 diamonds weighing 2.25 carats, and 10 emeralds weighing 1.75 carats. It’s on view in the exhibit “Jeweled Objects of Desire” at Cartersville’s Tellus Science Museum.

Renowned Jewelry Designer Sidney Mobell Opens Gem Exhibit At Tellus Science Museum
Mobell’s pieces on exhibit were donated by him to the Smithsonian National Museum of Natural History and are on loan to Tellus as part of the Jeweled Objects of Desire exhibit. The exhibition features gems and jewelry from other artists represented in the Smithsonian’s collection such as Aldo Cipullo and John Sinkankas. Tellus has been a Smithsonian Affiliate since opening in 2009.

Smithsonian Curator To Discuss Reportedly Cursed Diamond In Cartersville
Dr. Post’s lecture precedes the opening of Jeweled Objects of Desire, one of the first of many Smithsonian exhibits to be on display at Tellus Science Museum. Tellus Science Museum has been a Smithsonian-affiliate institution since it opened in 2009. 

Tellus highlights Hope Diamond tonight
We’ve been affiliates of the Smithsonian for over five years now,” Tellus Executive Director Jose Santamaria said. “We’ve developed a good relationship, not just with the Smithsonian in general, but with Jeff. Our former curator, Julian Gray, and I have visited him a couple of times to review items to put on display here at Tellus. We actually have a pretty large, significant exhibit opening up in a couple of weeks because of collaborating with him.

Smithsonian Curator To Discuss Hope Diamond At Tellus Science Museum
Dr. Post’s lecture precedes the opening of Jeweled Objects of Desire, one of the first of many Smithsonian exhibits to be on display at Tellus Science Museum. Tellus has been a Smithsonian Affiliate since opening in 2009

Abbe Museum (Bar Harbor, Maine)
Abbe Museum helps bring together Wabanaki youth and astronomy
The full exhibition will include students from other Wabanaki communities and promote increased interest, awareness and knowledge of astronomy content and Wabanaki oral histories.

Students from the Indian Township School will combine their own stories and images of the cosmos as part of the Youth Capture the Colorful Cosmos program. The Abbe Museum and the Harvard-Smithsonian Center for Astrophysics are helping to provide this opportunity. IMAGE COURTESY OF ABBE MUSEUM

Students from the Indian Township School will combine their own stories and images of the cosmos as part of the Youth Capture the Colorful Cosmos program. The Abbe Museum and the Harvard-Smithsonian Center for Astrophysics are helping to provide this opportunity. IMAGE COURTESY OF ABBE MUSEUM

Abbe Museum Partners with Smithsonian Astrophysical Observatory and Smithsonian Affiliations
The Abbe is partnering with the Indian Township School to offer the opportunity for students to research, learn, and photograph the cosmos using telescopes owned and maintained by the Harvard-Smithsonian Center for Astrophysics.

Museum of the African Diaspora (San Francisco, California)
Museum of the African Diaspora’s Rebirth: Q&A with MoAD Director Linda Harrison
The museum is also now officially a Smithsonian Affiliate, allowing it access to the Smithsonian Institute’s vast array of resources, including its unmatched artifact collection, which houses 136-million cultural and historical artifacts.

Renovated MoAD bigger, better
A recently acquired affiliation with the Smithsonian also boosts MoAD’s draw. This association with the venerated national museum center will allow MoAD to present significant traveling shows and to access the Smithsonian collection for exhibits and research.

MoAD cuts the ribbon and welcomes art lovers to reimagined space
As to MoAD’s recent affiliation with the Smithsonian, “I am delighted after all these years, MoAD has arrived at the point where it is associated with the premier museum in America.”

Celebrate the culture, history and art of people of African descent

MoAD reopens with big changes and big plans
Central to that initiative is the museum’s new status as a Smithsonian Affiliate. Partnering with the powerful Washington, D.C., institution will give MoAD access to the Smithsonian’s enormous resources and expertise. Benefits include touring exhibitions, object loans, and visiting scholars and speakers. The advantages are mutual. “We’re very interested in having a presence with this museum in San Francisco,” said Laura Hansen, national outreach manager for Smithsonian Affiliations.

(From left) Wade Rose, Linda Harrison, Alejandro de la Fuente, Lava Thomas, Naomi Kelley, Willie Brown cutting the ribbon at the Museum of the African Diaspora (MoAD).

(From left) Wade Rose, Linda Harrison, Alejandro de la Fuente, Lava Thomas, Naomi Kelley, Willie Brown cutting the ribbon at the Museum of the African Diaspora (MoAD).

Museum of American Finance (New York, New York)
David Rubenstein to Receive 2015 Whitehead Award for Public Service and Financial Leadership From Museum of American Finance
“There is no more deserving recipient of the 2015 Whitehead Award than David Rubinstein,” said David Cowen, President and CEO of the Museum of American Finance. “His outstanding achievements in the financial world are only surpassed by his deep commitment and dedication to preserving the nation’s history.”

Anchorage Museum (Anchorage, Alaska)
ArtBeat: Three gutsy women at the Anchorage Museum
Three Alaska women have been laying their guts out at the Anchorage Museum this week. Literally. Mary Tunuchuk, Elaine Kingeekuk and Sonya Kelliher-Combs have been working with animal intestines to make traditional items and contemporary art in a weeklong residency in the Smithsonian Arctic Studies Center that winds up today.

The Command Module, Apollo 9 (Gumdrop) is on loan to the San Diego Air and Space Museum from the Smithsonian National Air and Space Museum.

The Command Module, Apollo 9 (Gumdrop) is on loan to the San Diego Air and Space Museum from the Smithsonian National Air and Space Museum.

San Diego Air and Space Museum (San Diego, California) (NASM loan)
New Space Vehicle Orion Launching December 4th; Apollo 9 On Exhibit at San Diego Air & Space Museum
Just as this Orion launch is a precursor to returning people to deep space, so the San Diego Air & Space Museum’s Apollo 9 spacecraft was a vital stepping-stone for astronauts to land on the moon in the summer of 1969.

Museum of Appalachia (Norris, Tennessee)
Tennessee’s Museum of Appalachia is a colourful side trip off I-75
Now operated as a non-profit corporation overseen by a board which includes the founder’s daughter, Elaine Meyer, the Museum of Appalachia recently was accepted into the Smithsonian Affiliation program, an acknowledgement of its importance to preserving the history of mountain pioneers.

Heard Museum (Phoenix, Arizona)
EDDIE VAN HALEN TO Help Launch Smithsonian/Zocalo Initiative
The kick-off event January 14 will feature former Supreme Court Justice Sandra Day O’Connor and Anna Maria Chavez, CEO of the Girl Scouts Of The USA, at the Heard Museum, a Smithsonian affiliate in Phoenix. Music icon Eddie Van Halen will headline the next event at the National Museum Of American History in February.

Museum of the Rockies (Bozeman, Montana)
The Scientist Behind “Jurassic World”, Jack Horner, Breaks Down the Movie’s Thrilling Trailer
As fantastical as the Jurassic Park movies are, there’s a real scientist behind the franchise – Jack Horner, a paleontologist at Museum of the Rockies, who not only served as scientific adviser on all four films, but also helped inspire the character of Dr. Alan Grant, played by actor Sam Neill. We spoke with Horner, 68, about making dinosaurs from mosquitoes and what to expect from Jurassic World.

Jack Horner, curator of paleontology at the Museum of the Rockies, poses near the Wankel T. rex, in Fort Peck, Mont., in June 1990. COURTESY MUSEUM OF THE ROCKIES/SMITHSONIAN

Jack Horner, curator of paleontology at the Museum of the Rockies, poses near the Wankel T. rex, in Fort Peck, Mont., in June 1990. COURTESY MUSEUM OF THE ROCKIES/SMITHSONIAN

America’s T. Rex Gets A Makeover
(Affiliate mentioned in caption of one of the images.)

Denver Museum of Nature and Science (Denver, Colorado)
New Volume Documents the Science at the Legendary Snowmastodon Fossil Site in Colorado
Project co-leader and former DMNS chief curator, Dr. Kirk Johnson, and several scientists from the U.S. Geological Survey and academic institutions around the world contributed articles to the journal.  “Nothing beats pulling fossils out of the ground,” said project scientist Dr. Jeff Pigati of the U.S. Geological Survey, “but the site also lets us see what the Colorado Rockies were like during a period of time that we simply couldn’t reach before the discovery.” 

Mid-America Science Museum (Hot Springs, Arkansas)
Mid-America Science Museum Renovation on Schedule, Re-opening Set for March
The museum, which opened in 1979 and has been a Smithsonian Institution affiliate since 2001, is undergoing its first renovation and expansion. New features include new classroom space, a maker space, updated exhibits for school groups, activities for adults and opportunities for teacher professional development in hands-on science education.

Wing Luke Museum of the Asian Pacific American Experience (Seattle, Washington)
Wing Luke Museum spotlights Asian-Pacific impact on Northwest history VIDEO
The first affiliate of the Smithsonian Institute is right here in Seattle. The Wing Luke Museum of the Asian Pacific American Experience offers a unique perspective into the historic and cultural impact of the Asian Pacific community in the Northwest. The museum opened in 1967, named in tribute to Wing Luke, the first person of color elected to the city council, and the first Asian American elected to public office in the Pacific Northwest.

North Carolina Museum of History (Raleigh, North Carolina)
NC Museum of History salutes state’s celluloid past
They set to work, researching to identify as many made-in-North-Carolina films as they could. The oldest one they found was “The Heart of Esmeralda,” a silent film from 1912. Then they started borrowing artifacts such as the coonskin cap worn by Fess Parker in 1955’s “Davy Crockett, King of the Wild Frontier,” which is on loan from the Smithsonian in Washington, D.C.

From left, objects conservator Jennifer French and registrar Camille Hunt carefully move the coonskin cap worn by actor Fess Parker in the beloved 1950s TV series “Davy Crockett” into a display case. The cap is on loan from the National Museum of American History. JULI LEONARD

From left, objects conservator Jennifer French and registrar Camille Hunt carefully move the coonskin cap worn by actor Fess Parker in the beloved 1950s TV series “Davy Crockett” into a display case. The cap is on loan from the National Museum of American History. JULI LEONARD

Museum exhibit shines spotlight on NC film history
Loaners include the Smithsonian and film companies, but also a stuntman and a make-up artist. “One of the great things about this exhibit — our own collection was small, and we didn’t have a whole lot of really good things,” said exhibit team leader Camille Hunt. “But everyone was so eager to help out and came forward with all these amazing artifacts.”

The saga of Davy Crockett’s coonskin cap
Curator Dwight Blocker Bowers shares the story of Davy Crockett’s coonskin cap, now on view in Starring North Carolina! at the North Carolina Museum of History, a Smithsonian Affiliate museum.

The Children’s Museum of the Upstate (Greenville, South Carolina)
Museum explores space through past, future artists
The space exhibit is just the first project in the Smithsonian affiliation, but its impact so far is exceeding even Halverson’s expectations. “Now the Space and Rocket Center is interested in hosting this exhibit, so the momentum that gets created when these collaborations occur, that is just so powerful,” she said.

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