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August 26, 2013

promote your smithsonian affiliation on your website

Filed under: Behind the Scenes,enewsletter feature,General,Resources — Laura Hansen @ 10:30 am
Gemini 11, which is currently on loan from the National Air and Space Museum to the California Science Center in Los Angeles

Gemini 11, which is currently on loan from the National Air and Space Museum to the California Science Center in Los Angeles

Smithsonian Affiliates are spotlighting their Affiliation on websites and visual communications.  As so many museum visitors log onto a museum’s website before they come through the doors, this is an amazing way to emphasize your ongoing partnership with the Smithsonian to your community and visitors.  We wanted to share some great examples and let you know how you can highlight your Smithsonian partnership!

The California Science Center mentions the ongoing projects with the Smithsonian’s National Air and Space Museum that even precede their Smithsonian Affiliation.  They describe the collaboration that has led to their hosting many space history objects, including Gemini 11.

Annmarie Sculpture Garden and Arts Center mentions the special tagline that Affiliates may use: In Association with the Smithsonian Institution.  After uses are approved by your National Outreach Manager, you may use the tagline on many different media including your own enewsletters, as seen here as used by The Mexican Museum.

The Mexican Museum's enewsletter with the tagline, "In Association with the Smithsonian Institution."

The Mexican Museum’s enewsletter with the tagline, “In Association with the Smithsonian Institution.”

Several Affiliates, such as The Freedom Museum and the Southern Museum of Civil War and Locomotive History use the Smithsonian Affiliations logo to discuss the Affiliation.  Only Smithsonian Affiliates may use the logo in these ways so be sure to take advantage of this and shout your Affiliation partnership!  We have recently updated our logo, which can be found here on a new page with several easy-to-download files in different formats.  All logo uses must be approved by your National Outreach Manager, who can help with logo and tagline guidelines.

newsalogo

Use the logo and tagline!

Finally, we can also help with press releases for Smithsonian Affiliate collaborations by providing examples and suggestions, or boilerplate that can be included on every press release you send out.  We found Affiliates doing this wonderfully: here’s the Berkshire Museum and Denver Museum of Nature and Science.

Other terrific examples of Affiliates devoting web site space to their Affiliation and how it supports their missions are: National Museum of American Jewish History, Irving Arts Center, Frost Art Museum and the Springfield Museum of Art.

Kudos to all the Affiliates who are telling their visitors about our unique partnership!

 

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