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March 24, 2015

The Rollercoaster of Brand Marketing: How to Learn from (Our) Successes and Pitfalls in Launching New Brands

Do you launch a new brand from the top down or the bottom up? Is every tactic and strategy a winner? Is your brand strategy still successful years later? Both the Ohio History Connection and the Smithsonian Institution have recently embarked on name changes or brand refreshes. At the 2015 Smithsonian Affiliations National Conference, colleagues from each organization will tackle what can be learned from launching new brand strategies.

A sample ad from the Smithsonian "Seriously Amazing" campaign in 2012.

A sample ad from the Smithsonian “Seriously Amazing” campaign in 2012.

Erika Ferrin is the Brand Marketing Manager at the Smithsonian Institution. The Smithsonian launched a new branding campaign in 2012 with the new tagline “Seriously Amazing,” a way to broaden people’s understanding of what the Smithsonian is and does. But what has happened in the past three years? Erika will give an overview of what has happened, for better or for worse, since the Smithsonian decided to update its brand.

Jamison Pack is the Chief Marketing Officer at Ohio History Connection, a Smithsonian Affiliate in Columbus, Ohio. Last spring, Ohio Historical Society changed its name to Ohio History Connection to make history more accessible. The name change came after two years of research which showed that respondents saw the organization as inaccessible and antiquated. Jamison will discuss making the case for the Ohio History Connection’s name change and the cultural shifts within an organization involved in selling the value of marketing your brand.

Ohio-HIstory-Connection

Both panelists will show some examples of their best ideas that all Affiliates can take away, some things that didn’t go according to plan, and biggest challenges at each organization. Finally, Erika will open discussion for how Affiliates can be part of the Smithsonian brand campaign in their own communities and how the Smithsonian can learn from Affiliate methods.

Join them on Wednesday, June 17 at 2:00 p.m.

Are you registered for the 2015 Affiliations National Conference, June 15-17?!

See the full agenda.

Book your hotel room at the Residence Inn-DC/Capitol

The Smithsonian Affiliations National Conference is for current Affiliates only. If you are interested in becoming an Affiliate, or have an application in progress and would like to attend the Conference, please contact us for more information. If you have questions or comments related to the Affiliations National Conference, please contact Elizabeth Bugbee.

February 25, 2015

Brand New Exhibitions from SITES

Special thanks to our friends at SITES for this update.

SITES has been busy planning several new exhibits to meet the needs of our diverse host venues. Whether you are looking for a unique and affordable photography exhibit or an epic blockbuster, we’ve got the show for you. Here’s what’s new:

Apart_BikeV2_7x9Things Come Apart
Through extraordinary photographs, disassembled objects and fascinating videos, Things Come Apart reveals the inner workings of common, everyday possessions.  Images of dozens of objects explore how things are made and how technology has evolved over time.  For example, the exhibition juxtaposes the components of a record player, Walkman, and an iPod.  As a visual investigation of design and engineering, Things Come Apart celebrates classic examples of industrial design, technological innovation and more recent ideas about re-use.  The exhibition explores STEAM (science, technology, engineering, art and math) concepts and provides an ideal environment for hands-on investigation.

Contents:  ~40 framed photographs, 4 disassembled objects, video content, and educational component
Fee:  $9,900 per 12-week slot plus outgoing shipping
Size:  200-250 running feet
Security:  Moderate

Tour begins: fall 2016

Contact:  Ed Liskey, liskeye@si.edu, 202.633.3142SWcostumeSITES

Rebel, Jedi, Princess, Queen: Star Warsand the Power of Costume
Presenting 60 of the finest hand-crafted costumes from the first six blockbuster Star Wars films, the exhibition uncovers the challenges, the intricate processes and the remarkable artistry of George Lucas, the concept artists and costume designers. Featured costumes include the robes of Jedi masters Obi-Wan Kenobi and Luke Skywalker; the yak hair and mohair costume of the Wookiee Chewbacca; the elaborately detailed gowns of Queen Amidala, and many more of your favorite Star Wars characters. Learn more about Rebel, Jedi, Princess, Queen  here.

NARA-cars Searching for the Seventies: The DOCUMERICA Photography Project
Modeled after the Farm Security Administration’s photography project of the 1930s and 40s, DOCUMERICA was launched in 1971 by the newly established U.S. Environmental Protection Agency to document the environmental troubles and triumphs across the country.  What emerged was a moving and textured portrait of America in a rapidly changing society. Includes  90 framed, color photographs and a video. Learn more about Searching for the Seventies here.

Patios, Pools, & the Invention of the American Backyard
From the beauty of postwar garden design to the history of the rise of the suburbs and the environmental movement, Patios & Pools is a groovy look back at how the mid-century backyard became an extension of the house: a “room” designed for relaxing, recreation, cooking, and entertaining. Featuring period photographs, retro advertisements, pop culture references, and influential landscape designs. Learn more Patios & Pools  here.5-farnham2

Looking to fill an opening in your calendar? These exhibitions are available for immediate booking:

IndiVisible: African-Native American Lives in the Americas
Available: 7/25/15-10/4/15 (reduced fee:  $2,000) and 10/24/15-1/3/16

The Evolving Universe
Available: 10/3/15-1/31/16 and 2/20/16 to 5/15/16

Patios, Pools, & the Invention of the American Backyard
Available: 12/19/15-2/28/16

I Want the Wide American Earth: An Asian Pacific American Story
Available: 12/19/15 – 2/28/16 and 3/19/16 – 5/29/16

Contact us at sites_schedule@si.edu or 202-633-3140.

February 24, 2015

Affiliates in the news!

Congrats to these Affiliates making news!  Each month we highlight Affiliate-Smithsonian and Affiliate-Affiliate collaborations making headlines. If you have a clipping highlighting a collaboration with the Smithsonian or with a fellow Affiliate you’d like to have considered for the Affiliate blog, please contact Elizabeth Bugbee.

Upcountry History Museum (Greenville, South Carolina)
Upcountry History Museum named Smithsonian Affiliate
On Monday, Greenville became the only city in South Carolina to have two Smithsonian affiliate museums, as the Upcountry History Museum joined the Children’s Museum of the Upstate as a partner of the iconic American institution.

Editorial: Smithsonian comes to local History Museum
Greenville’s ability to better connect the present with the past took a giant leap forward this week with the announcement that the Upcountry History Museum — Furman University has become a Smithsonian Affiliate. This is exciting news for what it means in terms of new opportunities for people who want to better understand our lives today by more fully understanding the experiences and people who shaped our shared history.

Greenville museum becomes SC’s newest Smithsonian affiliate
Earlier this week, Greenville became the only city in South Carolina to have two Smithsonian affiliate museums, as the Upcountry History Museum joined the Children’s Museum of the Upstate as a partner of the iconic American institution.

Greenville now home to two Smithsonian affiliate museums
The Smithsonian Institution is hundreds of miles from Greenville, but you don’t have to travel that far to enjoy some of its treasures. On Monday, Greenville became the only city in South Carolina to have two Smithsonian affiliate museums, as the Upcountry History Museum joined the Children’s Museum of the Upstate as a partner of the iconic American institution.

UTSA Institute of Texan Cultures (San Antonio, Texas)
UTSA Institute of Texan Cultures hosts 28th Annual Asian Festival Feb. 21
A special feature of the 2015 festival is the opening of “Sikhs: Legacy of the Punjab,” a new exhibit which will remain at the museum into the fall. Originating at the Smithsonian, the exhibit follows the history of the Sikh culture and the religion which unites them across borders and around the world, including Texas and San Antonio. Members of the Sikh community will serve as gallery hosts and tour guides during the festival. 

San Antonio Institute of Texan Cultures hosting exhibit on Sikhs
Developed by Smithsonian Institution and sponsored by the Sikh Heritage Foundation, it “features a collection of traditional Sikh art, information on the culture’s history and beliefs, artifacts such as ceremonial weapons and armor, and a model of the Golden Temple”.

Institute of Texan Cultures hosts new exhibit “Sikhs: Legacy of the Punjab” Feb. 21
The UTSA Institute of Texan Cultures (ITC) and San Antonio’s Sikh community will celebrate the opening of a new exhibit “Sikhs: Legacy of the Punjab” from Feb. 21 to Jan. 3. The exhibit originated at the Smithsonian and has been supplemented with additional material on Sikhs in Texas.

North Carolina Museum of Natural Sciences (Raleigh, North Carolina)
Volunteers survey mammals in East Tennessee
Volunteers have conducted a survey of mammals in East Tennessee state parks by using technology…The volunteers were recruited by a research project called eMammal, which provided the cameras, software and instructions…The eMammal project is a collaboration between the North Carolina Museum of Natural Sciences and the Smithsonian Institution.

Caught on camera: Volunteers use technology to survey mammals
The eMammal project is a collaboration between the North Carolina Museum of Natural Sciences and the Smithsonian Institution. So far, surveys have been conducted in Virginia, Maryland, the District of Columbia, North Carolina, South Carolina, and most recently, Tennessee.

Fort Worth Museum of Science and History (Fort Worth, Texas)
Love Jones
His legacy will be spotlighted at Fort Worth Museum of Science and History when it welcomes in What’s Up, Doc? The Animation Art of Chuck Jones, a traveling exhibition from the Smithsonian Institution.

History Colorado (Denver, Colorado)
Chicano history is Colorado history
“I was really happy to see that History Colorado was doing the show,” Eduardo Diaz said. “If you want to know a little bit more, if you want to go deeper, if you want to have more context about the place that you now call home, I think you need to see this show.”

Heard Museum (Phoenix, Arizona)
Heard Museum hosts panel to discuss Native American stereotypes in sports mascots
The panel, “Indigenous Stereotypes in Sports,” explored the Native American stereotypes present in many of the logos and names of American sports teams…began with a keynote speech by Kevin Gover, director of the National Museum of the American Indian of the Smithsonian Institution.

Conner Prairie (Fishers, Indiana)
Conner Prairie overhauls balloon exhibit with eye on history
To get the historical context right, museum staff has consulted with Tom Crouch, a senior aviation curator at the Smithsonian Institution’s National Air and Space Museum.

Tellus Science Museum (Cartersville, GA)
Tellus Science Museum Receives Multiple Awards
The Moon Rock display at Tellus received a best museum exhibition award. The exhibit combines Apollo artifacts from the Smithsonian National Air and Space Museum with an impressive lunar sample from NASA

US Space & Rocket Center (Huntsville, AL)
History comes alive during Smithsonian talk, book signing at Rocket Center in Huntsville
Kurin, who will also speak at 6 p.m. Thursday during the USSRC’s “Inventors’ Ball,” will sign copies of his book following his talk. Christina DiMeglio Lopez, external affairs and membership manager for Smithsonian Affiliations, will welcome Center members and Smithsonian magazine subscribers.

University Corporation for Atmospheric Research (Boulder, CO)
UCAR Announced as a Smithsonian Institution Affiliate
The University Corporation for Atmospheric Research (UCAR), which provides unique exhibits on weather and climate, has been accepted to join a leading group of national museum and cultural organizations as an Affiliate of the Smithsonian Institution.

Old Governor’s Mansion (Milledgeville, GA)
Old Governor’s Mansion Announcement
VIDEO- http://vimeo.com/116551421

Old Governor’s Mansion in Milledgeville named Smithsonian affiliate
The affiliation makes the mansion the ninth in the state and the first in Middle Georgia to receive this recognition, according to a news release

Old Governor’s Mansion becomes first Smithsonian affiliate in central Georgia
“The opportunity to be an affiliate of the Smithsonian is a great honor for the Old Governor’s Mansion and Georgia College,” said Director Matt Davis. “We look forward to building partnerships for exhibitions, loans and the development of programming. This partnership will be a huge benefit to the Mansion as we continue to build our national profile within the museum field.”

Museum of African Diaspora (San Francisco, CA)
Museum of Africa Disapora celebrates $1.3M makeover
“We’re delighted to begin this new affiliate partnership between MoAD and the Smithsonian Institution, one that builds on shared missions, a commitment to education and prior collaborations,” said Harold A. Closter, director of Smithsonian Affiliations. “Since its founding in 2005, MoAD has been a beacon to the museum community by applying innovative exhibition ideas to the study of living communities and their cultures. We welcome the opportunity to work together through the sharing of our knowledge base, collections and traveling exhibits to place the story of human migration in local, national and global contexts.”

Telluride Historical Museum and The Pinhead Institute (Telluride, CO)
Place of invention
“We are thrilled that Telluride was selected to participate in the Places of Invention program,” Kinias said in a press release. “Having Telluride recognized as an innovative community by our Smithsonian partners is an incredible honor and is testimony to Telluride’s strong history of innovative residents.”

January 6, 2015

Affiliates in the news!

Congrats to these Affiliates making news!  Each month we highlight Affiliate-Smithsonian and Affiliate-Affiliate collaborations making headlines.  This is a compilation of clippings from mid-November until early-January. If you have a clipping highlighting a collaboration with the Smithsonian or with a fellow Affiliate you’d like to have considered for the Affiliate blog, please contact Elizabeth Bugbee.

Henry Woodward tries his hand at "Snap Circuits" Photo by Jim Levulis WAMC

Henry Woodward tries his hand at “Snap Circuits” Photo by Jim Levulis WAMC

Berkshire Museum (Pittsfield, Massachusetts) RADIO SPOT
An Educational “Spark” At Berkshire Museum
“Hands-on engagement is a really great way to foster creativity and innovative thinking,” says Maria Mingalone, the director of interpretation at the Berkshire Museum. “So that’s really the aim and the goal of our Spark!Lab.” Developed at the Smithsonian Institution, the program features 10 hands-on laboratories for kids 5 or younger…but if you’re older, they’ll let you in.

Springfield Art Museum (Springfield, Ohio)
Springfield Art Museum shows student artists’ work
We were thrilled to take advantage of this exciting educational opportunity and to show that our Smithsonian affiliation is a tremendous boon, not only for the Springfield Museum of Art but for the Springfield community as a whole,” Housh said.

Tellus Science Museum (Cartersville, Georgia)
Tellus Museum adds space artifacts, new exhibits in 2014
Tellus also received for display from the Smithsonian Air and Space Museum a real lunar module engine which was test fired by the space agency in Mississippi in 1972. The lunar module was used to taxi two astronauts to the Moon’s surface and back from the command ship soaring in lunar orbit.

In Tellus exhibit, it don’t mean a thing if it ain’t got that bling
But the idea behind it — and the other 46 pieces in the touring exhibit drawn from the Smithsonian National Museum of Natural History’s collection — was to show how simple materials can be transformed into remarkable treasures with artistic skill and ingenuity (oh, and bling — can’t forget the bling).

Tellus presents ‘Jeweled Objects of Desire’ exhibit
“Sidney Mobell honored the life of his wonderful wife Ronni Grant Mobell with the donation of 19 of his famous jeweled art creations to the Smithsonian. Since that time in addition to the installation of a Mobell jeweled art collection display at the National Museum of Natural History in Washington D.C., Mr. Mobell’s exhibit has traveled to Smithsonian affiliate museums in Florida, [Louisiana and] Kentucky.

San Francisco jewelry artist Sidney Mobell created this U.S. mail box, plated with 24-karat gold and studded with 137 sapphires weighing 48.20 carats, 100 rubies weighing 24.50 carats, 25 diamonds weighing 2.25 carats, and 10 emeralds weighing 1.75 carats. It’s on view in the exhibit “Jeweled Objects of Desire” at Cartersville’s Tellus Science Museum.

San Francisco jewelry artist Sidney Mobell created this U.S. mail box, plated with 24-karat gold and studded with 137 sapphires weighing 48.20 carats, 100 rubies weighing 24.50 carats, 25 diamonds weighing 2.25 carats, and 10 emeralds weighing 1.75 carats. It’s on view in the exhibit “Jeweled Objects of Desire” at Cartersville’s Tellus Science Museum.

Renowned Jewelry Designer Sidney Mobell Opens Gem Exhibit At Tellus Science Museum
Mobell’s pieces on exhibit were donated by him to the Smithsonian National Museum of Natural History and are on loan to Tellus as part of the Jeweled Objects of Desire exhibit. The exhibition features gems and jewelry from other artists represented in the Smithsonian’s collection such as Aldo Cipullo and John Sinkankas. Tellus has been a Smithsonian Affiliate since opening in 2009.

Smithsonian Curator To Discuss Reportedly Cursed Diamond In Cartersville
Dr. Post’s lecture precedes the opening of Jeweled Objects of Desire, one of the first of many Smithsonian exhibits to be on display at Tellus Science Museum. Tellus Science Museum has been a Smithsonian-affiliate institution since it opened in 2009. 

Tellus highlights Hope Diamond tonight
We’ve been affiliates of the Smithsonian for over five years now,” Tellus Executive Director Jose Santamaria said. “We’ve developed a good relationship, not just with the Smithsonian in general, but with Jeff. Our former curator, Julian Gray, and I have visited him a couple of times to review items to put on display here at Tellus. We actually have a pretty large, significant exhibit opening up in a couple of weeks because of collaborating with him.

Smithsonian Curator To Discuss Hope Diamond At Tellus Science Museum
Dr. Post’s lecture precedes the opening of Jeweled Objects of Desire, one of the first of many Smithsonian exhibits to be on display at Tellus Science Museum. Tellus has been a Smithsonian Affiliate since opening in 2009

Abbe Museum (Bar Harbor, Maine)
Abbe Museum helps bring together Wabanaki youth and astronomy
The full exhibition will include students from other Wabanaki communities and promote increased interest, awareness and knowledge of astronomy content and Wabanaki oral histories.

Students from the Indian Township School will combine their own stories and images of the cosmos as part of the Youth Capture the Colorful Cosmos program. The Abbe Museum and the Harvard-Smithsonian Center for Astrophysics are helping to provide this opportunity. IMAGE COURTESY OF ABBE MUSEUM

Students from the Indian Township School will combine their own stories and images of the cosmos as part of the Youth Capture the Colorful Cosmos program. The Abbe Museum and the Harvard-Smithsonian Center for Astrophysics are helping to provide this opportunity. IMAGE COURTESY OF ABBE MUSEUM

Abbe Museum Partners with Smithsonian Astrophysical Observatory and Smithsonian Affiliations
The Abbe is partnering with the Indian Township School to offer the opportunity for students to research, learn, and photograph the cosmos using telescopes owned and maintained by the Harvard-Smithsonian Center for Astrophysics.

Museum of the African Diaspora (San Francisco, California)
Museum of the African Diaspora’s Rebirth: Q&A with MoAD Director Linda Harrison
The museum is also now officially a Smithsonian Affiliate, allowing it access to the Smithsonian Institute’s vast array of resources, including its unmatched artifact collection, which houses 136-million cultural and historical artifacts.

Renovated MoAD bigger, better
A recently acquired affiliation with the Smithsonian also boosts MoAD’s draw. This association with the venerated national museum center will allow MoAD to present significant traveling shows and to access the Smithsonian collection for exhibits and research.

MoAD cuts the ribbon and welcomes art lovers to reimagined space
As to MoAD’s recent affiliation with the Smithsonian, “I am delighted after all these years, MoAD has arrived at the point where it is associated with the premier museum in America.”

Celebrate the culture, history and art of people of African descent

MoAD reopens with big changes and big plans
Central to that initiative is the museum’s new status as a Smithsonian Affiliate. Partnering with the powerful Washington, D.C., institution will give MoAD access to the Smithsonian’s enormous resources and expertise. Benefits include touring exhibitions, object loans, and visiting scholars and speakers. The advantages are mutual. “We’re very interested in having a presence with this museum in San Francisco,” said Laura Hansen, national outreach manager for Smithsonian Affiliations.

(From left) Wade Rose, Linda Harrison, Alejandro de la Fuente, Lava Thomas, Naomi Kelley, Willie Brown cutting the ribbon at the Museum of the African Diaspora (MoAD).

(From left) Wade Rose, Linda Harrison, Alejandro de la Fuente, Lava Thomas, Naomi Kelley, Willie Brown cutting the ribbon at the Museum of the African Diaspora (MoAD).

Museum of American Finance (New York, New York)
David Rubenstein to Receive 2015 Whitehead Award for Public Service and Financial Leadership From Museum of American Finance
“There is no more deserving recipient of the 2015 Whitehead Award than David Rubinstein,” said David Cowen, President and CEO of the Museum of American Finance. “His outstanding achievements in the financial world are only surpassed by his deep commitment and dedication to preserving the nation’s history.”

Anchorage Museum (Anchorage, Alaska)
ArtBeat: Three gutsy women at the Anchorage Museum
Three Alaska women have been laying their guts out at the Anchorage Museum this week. Literally. Mary Tunuchuk, Elaine Kingeekuk and Sonya Kelliher-Combs have been working with animal intestines to make traditional items and contemporary art in a weeklong residency in the Smithsonian Arctic Studies Center that winds up today.

The Command Module, Apollo 9 (Gumdrop) is on loan to the San Diego Air and Space Museum from the Smithsonian National Air and Space Museum.

The Command Module, Apollo 9 (Gumdrop) is on loan to the San Diego Air and Space Museum from the Smithsonian National Air and Space Museum.

San Diego Air and Space Museum (San Diego, California) (NASM loan)
New Space Vehicle Orion Launching December 4th; Apollo 9 On Exhibit at San Diego Air & Space Museum
Just as this Orion launch is a precursor to returning people to deep space, so the San Diego Air & Space Museum’s Apollo 9 spacecraft was a vital stepping-stone for astronauts to land on the moon in the summer of 1969.

Museum of Appalachia (Norris, Tennessee)
Tennessee’s Museum of Appalachia is a colourful side trip off I-75
Now operated as a non-profit corporation overseen by a board which includes the founder’s daughter, Elaine Meyer, the Museum of Appalachia recently was accepted into the Smithsonian Affiliation program, an acknowledgement of its importance to preserving the history of mountain pioneers.

Heard Museum (Phoenix, Arizona)
EDDIE VAN HALEN TO Help Launch Smithsonian/Zocalo Initiative
The kick-off event January 14 will feature former Supreme Court Justice Sandra Day O’Connor and Anna Maria Chavez, CEO of the Girl Scouts Of The USA, at the Heard Museum, a Smithsonian affiliate in Phoenix. Music icon Eddie Van Halen will headline the next event at the National Museum Of American History in February.

Museum of the Rockies (Bozeman, Montana)
The Scientist Behind “Jurassic World”, Jack Horner, Breaks Down the Movie’s Thrilling Trailer
As fantastical as the Jurassic Park movies are, there’s a real scientist behind the franchise – Jack Horner, a paleontologist at Museum of the Rockies, who not only served as scientific adviser on all four films, but also helped inspire the character of Dr. Alan Grant, played by actor Sam Neill. We spoke with Horner, 68, about making dinosaurs from mosquitoes and what to expect from Jurassic World.

Jack Horner, curator of paleontology at the Museum of the Rockies, poses near the Wankel T. rex, in Fort Peck, Mont., in June 1990. COURTESY MUSEUM OF THE ROCKIES/SMITHSONIAN

Jack Horner, curator of paleontology at the Museum of the Rockies, poses near the Wankel T. rex, in Fort Peck, Mont., in June 1990. COURTESY MUSEUM OF THE ROCKIES/SMITHSONIAN

America’s T. Rex Gets A Makeover
(Affiliate mentioned in caption of one of the images.)

Denver Museum of Nature and Science (Denver, Colorado)
New Volume Documents the Science at the Legendary Snowmastodon Fossil Site in Colorado
Project co-leader and former DMNS chief curator, Dr. Kirk Johnson, and several scientists from the U.S. Geological Survey and academic institutions around the world contributed articles to the journal.  “Nothing beats pulling fossils out of the ground,” said project scientist Dr. Jeff Pigati of the U.S. Geological Survey, “but the site also lets us see what the Colorado Rockies were like during a period of time that we simply couldn’t reach before the discovery.” 

Mid-America Science Museum (Hot Springs, Arkansas)
Mid-America Science Museum Renovation on Schedule, Re-opening Set for March
The museum, which opened in 1979 and has been a Smithsonian Institution affiliate since 2001, is undergoing its first renovation and expansion. New features include new classroom space, a maker space, updated exhibits for school groups, activities for adults and opportunities for teacher professional development in hands-on science education.

Wing Luke Museum of the Asian Pacific American Experience (Seattle, Washington)
Wing Luke Museum spotlights Asian-Pacific impact on Northwest history VIDEO
The first affiliate of the Smithsonian Institute is right here in Seattle. The Wing Luke Museum of the Asian Pacific American Experience offers a unique perspective into the historic and cultural impact of the Asian Pacific community in the Northwest. The museum opened in 1967, named in tribute to Wing Luke, the first person of color elected to the city council, and the first Asian American elected to public office in the Pacific Northwest.

North Carolina Museum of History (Raleigh, North Carolina)
NC Museum of History salutes state’s celluloid past
They set to work, researching to identify as many made-in-North-Carolina films as they could. The oldest one they found was “The Heart of Esmeralda,” a silent film from 1912. Then they started borrowing artifacts such as the coonskin cap worn by Fess Parker in 1955’s “Davy Crockett, King of the Wild Frontier,” which is on loan from the Smithsonian in Washington, D.C.

From left, objects conservator Jennifer French and registrar Camille Hunt carefully move the coonskin cap worn by actor Fess Parker in the beloved 1950s TV series “Davy Crockett” into a display case. The cap is on loan from the National Museum of American History. JULI LEONARD

From left, objects conservator Jennifer French and registrar Camille Hunt carefully move the coonskin cap worn by actor Fess Parker in the beloved 1950s TV series “Davy Crockett” into a display case. The cap is on loan from the National Museum of American History. JULI LEONARD

Museum exhibit shines spotlight on NC film history
Loaners include the Smithsonian and film companies, but also a stuntman and a make-up artist. “One of the great things about this exhibit — our own collection was small, and we didn’t have a whole lot of really good things,” said exhibit team leader Camille Hunt. “But everyone was so eager to help out and came forward with all these amazing artifacts.”

The saga of Davy Crockett’s coonskin cap
Curator Dwight Blocker Bowers shares the story of Davy Crockett’s coonskin cap, now on view in Starring North Carolina! at the North Carolina Museum of History, a Smithsonian Affiliate museum.

The Children’s Museum of the Upstate (Greenville, South Carolina)
Museum explores space through past, future artists
The space exhibit is just the first project in the Smithsonian affiliation, but its impact so far is exceeding even Halverson’s expectations. “Now the Space and Rocket Center is interested in hosting this exhibit, so the momentum that gets created when these collaborations occur, that is just so powerful,” she said.

October 29, 2014

affiliates in the news- November 2014

Congrats to these Affiliates making news! Each month we highlight Affiliate-Smithsonian and Affiliate-Affiliate collaborations making headlines.  If you have a clipping highlighting a collaboration with the Smithsonian or with a fellow Affiliate you’d like to have considered for the Affiliate blog, please contact Elizabeth Bugbee.

Poverty Point State Historic Site (West Carroll, Louisiana)
Poverty Point to celebrate World Heritage Site designation Saturday
According to the Office of the Lieutenant Governor, Poverty Point is the 22nd World Heritage Site in the United States. Dardenne’s office states that Poverty Point was the U.S. Department of the Interior’s lone nomination for world heritage status-adding to the site’s accolades as a National Historic Landmark, National Monument and Smithsonian Affiliate. 

George Catlin, Buffalo Chase, Bulls Making Battle with Men and Horses. 1832-1833, oil on canvas, Smithsonian American Art Museum, Gift of Mrs. Joseph Harrison, Jr.

George Catlin, Buffalo Chase, Bulls Making Battle with Men and Horses. 1832-1833, oil on canvas, Smithsonian American Art Museum, Gift of Mrs. Joseph Harrison, Jr.

Mennello Museum of Art (Orlando, Florida)
Mennello Museum opens final exhibits in 15th-anniversary season
The Mennello Museum of American Art is wrapping up its 15th-anniversary year with two exhibitions that opened Oct. 3…The two new exhibitions are “George Catlin’s American Buffalo,” on loan from the Smithsonian American Art Museum, and “The Taos Society of Artists,” an original exhibition curated by museum executive director Frank Holt. The exhibitions run through Jan. 4, 2015.

The Majesty of the Buffalo, Captured on Canvas [16 Images]
In Great Falls, the exhibit was received enthusiastically, and the museum saw an uptick in attendance. “We’re delighted to have this quality of an exhibition from the Smithsonian,” Burt said, adding that the scenes provided Native Americans with “a great opportunity” for insight into their ancestors’ lifeways and the scenery of the plains.

space-center-houston-smithsonianSpace Center Houston (Houston, Texas)
Space Center Houston is 1st Smithsonian Affiliate in Houston
Space Center Houston is now a member of the Smithsonian’s crew. Space Center Houston, which serves as the official visitor center for NASA’s Johnson Space Center in Texas, is officially the first museum in Houston to be named a Smithsonian Affiliate.

Another giant leap for Space Center Houston
In a giant leap toward preserving the history of space exploration, Space Center Houston became the city’s first Smithsonian Affiliate on Oct. 8

Witte Museum (San Antonio, Texas)
Witte Museum announces Smithsonian partnership
We purposely waited to become a Smithsonian Affiliate because we’re in a great transformation right now at the museum and we thought it would be the perfect way to say we’re a top-tier museum,” said Marise McDermott, Witte Museum president and CEO.

Witte now a Smithsonian affiliate
The Witte Museum is now a Smithsonian Institution Affiliate. As a member of the program, the Witte will be able to borrow objects from the Smithsonian’s permanent collection and tap into its resources. “It’s such a great time for the Witte to have an affiliation,” said Marise McDermott, president and CEO of the Witte, who will announce the affiliation at a news conference this morning. “Before we were so focused on growing our campus, and now we’re ready to integrate with a national museum.”

wittetv

Berkshire Museum (Pittsfield, Massachusetts)
Smithsonian Leaders Hail Berkshire Museum SparkLab Partnership
“We think that real innovation will happen in this space,” according to Claudine Brown, Assistant Secretary of Education & Access at the Smithsonian. “Every SparkLab is different, and this one is architecturally beautiful.”

Spark!Lab is hands-on science at Berkshire Museum
Berkshire Museum Executive Director Van Shields said, while tinkering on his own Snap Circuits project, that Spark!Lab will “stimulate the kind of creativity and innovative thinking that was the beginning of the journey” of bringing the museum into the 21st century.

biomuseoThe Biomuseo (Panama)
Biomuseo Showcases Panama’s Ecological Diversity
Panama, the Biomuseo proclaims, became a “bridge of life” (the title of its permanent exhibition) and a fountain of biodiversity. Just a bit bigger than Ireland, it has more species of birds, amphibians and animals (if insects are included) than the United States and Canada combined, according to George R. Angehr, a research associate at the Smithsonian Tropical Research Institute in Panama. (The Biomuseo is an affiliate of the Smithsonian, which along with the University of Panama helped develop its scientific content.)

Wondrous or hideous? Frank Gehry-designed natural history museum opens to fanfare in Panama
A natural history museum designed by famed architect Frank Gehry opened in Panama City this week. The Biomuseo — a project first conceived nearly 15 years ago and hampered by all kinds of issues — welcomed in the public for the first time Thursday.

Idaho Museum of Natural History (Pocatello, Idaho)
Asian Pacific American History exhibit on display at IMNH
Asian and Pacific Americans make up more than five percent of the U.S. population—more than 17 million people—and those numbers are growing. Their ancestral roots represent more than 50 percent of the world, extending from East Asia to Southeast Asia, and from South Asia to the Pacific Islands and Polynesia. In commemoration of this important history, “I Want the Wide American Earth: An Asian Pacific American Story” opened at the Idaho Museum of Natural History (IMNH), on September 20 and will run through November 30. “I Want the Wide American Earth” was created by the Smithsonian Asian Pacific American Center and the Smithsonian Institution Traveling Exhibition Service (SITES). The exhibition is supported by a grant from the W.K. Kellogg Foundation.

Smithsonian exhibit heads to local museum
“It’s pretty exciting because we are a Smithsonian-affiliated museum…and we only get it for ten weeks so it’s here before it heads-off to California, so unless you are planning on traveling to California, you won’t get to see it,” Tews said.

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making the smithsonian-affiliate connection

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Offering the Smithsonian Affiliate Membership is a great way to connect the Smithsonian and your local audience.

This year, Affiliates and the Smithsonian have worked together to develop the Smithsonian Affiliate Membership Toolbox. The Toolbox is a marketing package chock- full of Smithsonian resources and actionable ideas to make the connection between the Smithsonian and members.

What is the Toolbox?
In September, Smithsonian Affiliations launched the first annual Smithsonian Membership Drive and delivered the Toolbox to Affiliates.
The Toolbox includes:

  • Smithsonian media resources
  • Websites and program schedules from the Smithsonian to share with new and renewing members
  • Activities to engage visitors with Smithsonian loans, exhibitions and connect them through social media across the Affiliate network

SA_rack_card-Offering a Smithsonian Affiliate Membership as part of your organizational membership program is an exclusive benefit of a Smithsonian affiliation.

  • Exclusive Affiliate Benefit
    Are you one of the 100+ Affiliates attracting and renewing local members annually with the inclusion of the Smithsonian Affiliate membership in your museum’s membership package? Share the full list of Smithsonian Affiliate membership benefits with your audience.
  • Regional Ambassadors
    Affiliates are the Smithsonian’s regional ambassadors across the country – the Smithsonian looks to your organization to steward, engage, and renew joint Smithsonian – Affiliate members annually. Coordinate your Smithsonian programs and events with a Smithsonian Affiliate membership to bring added value to your membership package and build ongoing support.
  • Share your Smithsonian connection with your local members
    Your members may not make it to Washington, D.C., but can experience the Smithsonian at your organization. Joint benefits and programming make the link between the Smithsonian and your members.
  • Unique Membership Benefits
    Extend national benefits to your members who enjoy local benefits at your affiliated museum.

Want more information? Contact Christina DiMeglio Lopez, External Affairs Manager.

call for ideas for the 2015 Affiliations Conference

Affiliate staff enjoy a behind-the-scenes tour at the 2014 Affiliations conference.

Affiliate staff enjoy a behind-the-scenes tour at the 2014 Affiliations conference.

Mark your calendars now for the annual Smithsonian Affiliations National Conference, June 15-17, 2015.  The conference strives to engage Affiliate and Smithsonian colleagues in dialogues about current issues, best practices and collaboration potential.

Most conference sessions feature both Affiliate and Smithsonian staff, and highlight timely and relevant topics facing the field today.  The staff of Affiliations is in full planning mode now, and would love to hear from you.  Below are some topics we have been discussing as possible sessions and/or tours.  What would you add to the list?  Can you lend expertise or perspective to any of the topics?

Thanks in advance for helping us plan the best conference possible!

Ideas under consideration as tours or sessions:

  • Millenials – how to attract and engage them, and make them members.
  • Branding – Ideas for Affiliates as brand ambassadors, and as SI highlighted content
  • Visiting Professional alumni – what did they do with their SI experience?
  • Music Initiative – what SI and Affiliates are doing, and how can we do it together?
  • Connecting art and science
  • Mentorship writ large
  • Cocktail history as a hot new programming tool
  • Crowdsourced projects – can we grow them together?

If you have other ideas to share for the 2015 conference, please contact Elizabeth Bugbee at bugbeee@si.edu.

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